The logo and branding for a local Melbourne balloon shop needed to capture the friendly and fun nature of the business in a modern and professional design, yet without being cliché. The hand-drawn type references the late 1930s era when the business was established. The logo design was applied to a variety of signage and stationery items.
The brief was to create an interesting corporate newsletter that was modern and 'edgy'. It had to be easy to read and reflect the professionalism of the organisation. The use of a modern sans serif typeface with futuristic headline text along with bold colours, strong lines and a simple grid layout help achieve this.
The aim of this project was to develop a brand and packaging for a boutique product. Conscious K9 is a business that supplies vegan pet food to ethically conscious dog owners. The simple type-based logo and the materials used reflect the ethos of simplicity and environmentally conscious values of the company and its market.
The brief was to create promotional materials for the Museum of Science & Industry (MOSI) to market their new gallery. The design concept reflects an organisation that is both forward thinking, yet reflects on the past by using a modern typeface, and by referencing industrial warehouses and a colour palette inspired by railway ticker signage.
The aim of this project was simple: to make something by hand, and then roll out the concept and artwork onto another medium.
Inspired by local cartoonist Oslo Davis’ presentation at Field Trip. I sketched a cover for my two favourite books with a black lead pencil, outlined them, and then shaded them with black ink.
The design brief was to design and produce a digital publication for tablets and smartphones. The final design included interactivity such as hyperlinks, scrolling and images that scale to full-size when clicked. The article also included audio and video content.